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Entity Research: Video Inpiration

After doing some research and brainstorming companies I thought may have a mood I was looking for in video I stubbled upon Gatorade's "League of Clutch" campaign. Their commercials themselves seem to be created by slowing down actual footage and adding some visual elements. I thought a similar feel could be achieved by utilizing the 3D camera in After Effects and create the illusion of moving in a 3D area even if I was using a still image. This allowed me to access more material without having to seek out an extensive amount of lacrosse footage.

<p>Gatorade - League of Clutch from crissy cicco on Vimeo.</p>