Experience Piece: Mood Board
This mood board for Empire was rested with all the intentions of being a very structured mood board. I used the default colors of the company to build the whole board. At the bottom you can see a word cloud representing the company as a whole. A feeling of team sports and outdoors should be an overall feeling in the board. I think the idea of instruction and/or coaching is felt in the images on the left. My exploration of type really stuck with the Gotham type face, this was decided because of my own personal experience with past designs with the company the typeface really expressed the overall feel needed.
If I could go back with enough time I believe I would try and push the board in a more emotive direction rather than the structured board I produced. In all honestly it feels bland to me.

