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Radical Marketing!

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Radical marketing deserves a radical company right? Well I don't think any other company embodies the word radical as a whole better than Red Bull. Yet that is not why I am choosing them to talk about. Yes Red Bull may sponsor extreme athletes at their best and put on events that draw their target audience, but that’s not all radical marketing is about. Radical marketing by definition seems to embody the thought that the company has a small marketing budget. I have to disagree with this.

I feel as though Red Bull probably budgets most of their money to go towards advertising and putting on their own events. That doesn't mean however they aren't part of radical marketing. Red Bull has a program where their custom company cars are driven around the country to pass out free product. I'm sure just about everyone has seen this at one point or another. After installing coolers, custom vinyl and a custom decretive can I am sure the red bull Mini Coopers are worth around $100,000 each. This is a large investment for a company. There are hundreds of these cars all over the US and who knows where else, going to target markets and giving out free product.

Another connection to radical marketing that Red Bull shares is that their Founder/CEO personally meets with any athlete they professionally sponsor. He makes appearances at events and supports them and is always personally involved with any endeavor the company may want to get involved in. Like I said in class he is a little insane but that seems to be the concept of Red Bull, to push things to a limit, or better yet always setting a new limit.