System Map: IDENTITY
Above you can see the Identity part of my system map. One thing I like about Empire's logo is that it can stand with or without the text included. The 'E' really exemplifies the brand well. Including the crown on top and the crossed sticks behind really showing the company's power. The Empire logo is copywriten in 3 different configurations. All using the Empire Blue and Orange.
As your eyes follow through the map you can see that the logo can be seen outside of the store on the sign as well as inside the story on the multitude of apparel he offers. This apparel can be seen at events around Indiana.
Empire has a strong web presence with a newly redesigned website that include all Indiana league sign ups outside of the IHSLA you have to see the Empire website to play any lacrosse in Indiana. The new online store also allows for him to further push his brand to new customers outside of central Indiana.
Empire has a strong following on both Twitter and Facebook with many players around Indiana conversing and socializing through their pages.

